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Lena Robinson

Lena Robinson Profile Photo

Boss Lady

I am the founder of the FTSQ Consultancy and The FTSQ Gallery, but more importantly I'm a maverick and a caregiver.

As no-nonsense Kiwi I have a pretty diverse background spanning global and SME industries for the last 35+ years. Formerly spearheading new business for corporate ad agencies in the UK, I ditched the corporate world in 2014 to establish my own branding/marketing agency. In 2018, I sold it to
the partner I had brought into the business and birthed FTSQ ('F*** The Status Quo') which embodies my maverick and caregiving spirit.

Despite falling chronically ill shortly after FTSQ's launch, I have persevered, taking years to recuperate. But, now I'm back on track with relaunching the FTSQ Consultancy which focuses on supporting non-conformist business owners and The FTSQ Gallery, where 'art is legacy'. (I have also worked with Dave as a co-host for Humans WithAI, focusing on the impact on the creative industry.)

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March 22, 2026

Stop Turning Family Posts Into Sales Pitches with Lena Robinson

Lena Robinson is a marketer and founder of FTSQ whose life was shaped by years spent working across advertising, branding and sales, where she learned how often businesses confuse hard selling with real connection. In this episode of Life by Misadventure, David Brown and Lena dig into why so many LinkedIn posts feel forced, why mixing family moments with sales messages can fall flat, and how bad advice pushes business owners towards formulaic content that misses the point. Lena leaves the ...
Guest: Lena Robinson